When I first tried this on in the store I was less than impressed. It is described online as a "High polish for your skin. Innovative tri-blend liquid, powder, gel formula goes beyond face powder to give you a sexy, sophisticated glow." I own several powders from Pupa that have a very velvety, almost moist texture and I assumed this would feel the same way.
The texture was your typical dry powder, and when the makeup artist applied it with a large brush I didn't see much of an effect. I then swiped it with my finger to get a feel of the finish and rubbed the residue off on my cheek. When I got outside I caught my reflection in the mirror and saw that streak of powder glistening in the sun I knew I had to go back and try it again.
You always hear about products that reflect light, but they never seem to live up to the hype. This powder comes alive when it interacts with light, and it has that wet look sheen that usually only a liquid can provide. I prefer to pat it along my cheekbone with the sponge applicator for a strong shine, but if you are wanting a lighter touch a brush will do fine. Estee Lauder, $40