I think to make rehauling a piece of furniture work, you have to honor something about the original production, whether it be the color, fabric, or wood. I've seen signature golden Heywood Wakefield pieces restained a dark brown, and other pieces slapped over with white paint with equally insulting upholstery.
I think the editor of Instyle Home, Sarah Gray Miller, did a great job recovering her Victorian sofa. She remained true to its great bones, while giving it an update with gorgeous Marimekko fabric. My favorite theme of masculine/feminine is here with the ornate curves of the sofa and dark spidery trees crawling across the white.
Too often you see an over stylized piece, like the kind laying around an Urban Outfitters store. Why do they paint everything a neon color? Keeping the wood a natural color gives the sofa depth, and grounds the whimsical fabric. If you are wanting this particular fabric for yourself, the pattern is Tuuli , by Maija Isola.